On Friday 12 ,October 2018, we had a workshop which took place in Cape Peninsula University of Technology ,it was held in the Engineering building in E3:15 between 13:15 to 15:30 .The workshop was about Privileges , we are all privilege in different ways that is what i learnt from the workshop.
Firstly we had Ms Asanda who is working on the Journalism department ,she is a journalism lecture actually and we had Ms Dianna who is also working in E-Learning. they took us to an experiential activity which they asked very deep questions which some of us are related to .If a person is comfortable he/she steps back because this was a difficult part of it.
These are three guests we had that Friday who taught us that as people , we are all privileged no matter who you are ,where you from but you are privileged in your own way .They did an activity or exercise which encourages embodied learning .We were required to participate to the exercise ,they required some of us to sit by the wall then guys are participating were in middle across the room.
The first round was to show how people are discriminated and unprivileged due to the apartheid times .It showed that the non- blacks are dominating in front were many white man are in managerial positions and owns a land which makes it a huge difference to the non-whites who are at the back like all times .They asked statements that is related to anyone then that person moves backwards or forward.
The second round they asked for the other volunteers to participate and it was to come up with statements that would make the black women to be in front ,the main question was “what can be valued or emphasised more to the South African women so they can be in front and be privileged ” at the end it showed blacks being in front then Ms Asanda asked other student who was in front last time how it feels to be at the back and he said that he don’t take .
Then she required the students to close their eyes and see how each person feel in his/her position, then each person express his feelings .Other student said that as we are coming from different backgrounds and we have different privileges we should not judge each other as we all come to school to better our lives and families to have a bright future .He said when you have made friends try to get to know each other don’t underestimate others abilities because we don’t have the same abilities therefore that can build a healthy relationship between students .
what our visitors wanted to imply by this this event was that as a marketer in 2018 upward what can i do make a change on how to address inequality of being privilege or unprivileged due to apartheid times ,how to imply the affirmative action because it has been years we are experiencing discrimination by gender ,race, and etc.
it seems like we are being blind folded that non of this event are still occurring in our lifetime but they are so now as a marketer what strategies you will imply trying to overcome this as you have we have learnt about Marketing strategies and how to use marketing communications. this is part of experience i have gained from the event that as a marketer you are involve in everything that is happening in daily our lives as a citizen and as a person and that in order to make a difference in our society we need to work together to achieve the same goal and for the country to better of what it has been in decades ago.
Each persons voice makes a difference by adding more people we can make one big voice which can be heard and have power to make things happen as it suppose to be.Ms Ayanda said that we need to know what can we value the most in women as the majority of them are not in managerial positions because 80% of white man are the one who owns the most so now we need to move them forward so that inequality can be eliminated and we all can be in the same margin .
It was an emotional workshop because the questions that were being asked are linked to some of us and each person needed to be comfortable in order to participate in that event ,some students were even crying during the event some were telling true stories that that they encounter based on these issues have been raised which one of them is discrimination based on gender and race .
All in all the whole the goal of the activity was to increase understanding of privileges amongst the participants by presenting the facts and statements that each student has most likely been in a situation where privilege effected their life in one way ,both positive or negative.
I have to thank our Marketing lecture Mr Dylan Cromhout for giving us a fruitful event which i have learnt much more and gained experience from it .