by siyandankutsho378


This event was hosted by Cape Peninsula University of Technology, by the Marketing department. It took place in Cape Town on the 28th of September 2018 at Commerce Building(2.58) between  13:00- 14:00. The event aims to help us learn more,share our insight and connect with industry professionals. The speakers where Yandile the Account Executive, Warren Bright the founder of Scope Digital and Dylan Cromhout a Marketing lecturer and entrepreneur, also have the experience on advertising.

It was a great experience to being part of that event ,they all shared their journey as marketers. we appreciate these platforms to get a chance to listen to what others have to say how they got to where they are now .It is always inspiring to see the youth attending to these kind of events to come and  share their fruitful stories  for us student so we can pick up something from them , to be honest i learnt a lot from them.

They welcomed  us to the event and there was a warm welcome for the H.O.D Mrs Jones,they they told us about the reason why we were there. Each speaker introduced themselves before sharing their story. They all wanted us to have a clear clarity or vision of what Marketing is , they were asking question then one answers from us students.For what they all said i have learnt that marketing is broad and everything is marketing .

I still remember an important question Mr Cromhout  asked , he asked that  ”what is to be a marketer in 2018 ?” and the answer was  as the marketer you have  to know what do customers need ,you have to know what they want and get into their skins to discover their needs and be hungry ,passionate ,self driven  and have much desire to get  customers needs . They wanted us to know how to be a marketer in 2018 that as their main question or statement on that event and that is what i have learnt from the event .

This event made me realise that in life nothing comes easy and you have to work hard to put yourself in place you want to be.they told us that everything is possible ,you can be your own boss which brought me to the young South African who owns his company Warren Bright (Scope Digital) that made to  be more inspired because that showed me that i can achieve my goals as long as i am goal orientated. Be hungry for success and focus ,put your mind in what you are doing.

I would like to thank all the speakers for a fruitful event ,i had gain more info on what i had before .I would like to thank the Marketing department and the event organisers this was very encouraging ,self motivation , educational and  event i enjoyed every moment of it .

what i want to achieve(youth development)


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As a  young South African i saw that there’s a need for a change in the education system that we use in our country.  As we know that South Africa has a  deficit of unemployment mostly the youth is the victims due to the fact that in the township  and local schools students are required to study their subjects choice when they get to grade 10 but bare in mind that  as people we don’t have same abilities  and as well as in  academic performance,therefore students  that do not perform well at school have their strong initiatives  and talent but not based in books  or scientific study .

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Basically our education system do not accommodate the students who are not strong academic performers,yes they do but not efficient because there are still young people with no jobs and many dropout at school at primarily level of their education , some due to lack of skills ,students tend to flock at school without knowing what is their best interests and abilities ,at the end we find that many students can’t cope with the burden of work given by the teachers and that brings up frustration on students .


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I want to my own organisation that will transform skills and knowledge to the young ones at an early stage of their  educational level so that as they grew up the will be self determined and know exactly which destiny to land on .The organisation  will  not only be looking at physical development of child but also emotional and physiological whereby they be able to develop skills and knowledge by offering them skills expertise to equip them for the future in order to groom them to brighten and better their lives and our country as a whole which will result in poverty alleviation  and increase job opportunities.

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The organisation will be also involved  in volunteering is also renowned for skill development and is often intended to promote goodness or to improve human quality of life, which will have a positive impact on the youth lives. I will make use of old buildings facilities and  transform them to training and skills development centre .Students will not  be forced to leave school but it will  be optionally have to attend classes in the morning but they will be accommodated after school.


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The organisation will encourage the students for ownership of their businesses or organisations to keep on the good work of improving lives of the others.


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